How To Leverage Your Interview

So you’ve been a guest on the show and your video has been published online and syndicated through our partner channels. Now what? How do you leverage this free video marketing opportunity? Good question and here are a couple of options available to you.

Embed the YouTube video on your website

Start by putting your interview on your website. I publish the videos on YouTube with public share options so you can grab the code and publish it easily. You have my permission to do this 🙂

Share the YouTube link on your social media

Don’t just sit there … click the share button on YouTube and share your interview on your social media! Again, you have my permission to share away.

Email your list, toot your own horn!

Remember to email your list as well, share the fact you’ve been featured on the show. Share the YouTube link (like you did on social media) and leverage your new found fame 😉

“But James, doesn’t this drive people to YOUR online branded presence?” Yes it does. To be specific, it drives your audience to my YouTube channel (and/or this site) where they will be exposed to other guest videos and additional content. Consider this my “payment” for providing you with this awesome video marketing service for free.

“Free YouTube embedding is okay but I’d like to market my interview beyond basic video embedding … and I’d like to have a copy of the video too so I can build my own brand (not yours.) No offence!”

None taken 😉

Smart marketers want to leverage their social proof and this video is a powerful piece of proof. And according to various reports, video content increases your website SEO by some crazy factors (one Forrester report cited a boost of 53 times!) Of course you need to ADD WORDS so the search engines can find YOUR VIDEO more easily.

Which is why the following specialty marketing packages are available for guests.

Video Marketing SEO Packages

[SIDEBAR] “How much does it cost to produce a marketing video?” Naturally it varies wildly (and I recommend you do some of your own research) but the generally agreed price is ~$1,000 per minute of video. So if you want to get some idea of your video’s value, multiply the final length (in minutes) by $1,000! You’ll see however I aggressively priced these packages for my guests 🙂

The BRONZE package is the most economical marketing option and provides enhanced search engine visibility due to the mix of video and associated transcript content in a one-time fee.

BRONZE $499 (+tax)

  • Complete TRANSCRIPT of your interview in TEXT file format for use on your website/blog – enhancing your search engine visibility
  • Custom HI-RES JPG video thumbnail image for use in social media and on your website/blog
  • Marketing Checklist (How To Maximize Your Video’s Value)
  • YouTube Embed Code for embedding on your website/blog
  • YouTube URL for sharing on social media sites

Contact me if you want the BRONZE marketing package

The SILVER package includes a copy of your video interview and the monthly license fee grants use on your own website thereby driving traffic to your own brand assets (not mine.)

SILVER $999 + $99/mo Use License (+tax)

  • HD (1080p) copy of your actual interview for uploading to your own video hosting and playback (YouTube, Vimeo etc) enabling you to drive traffic to YOUR BRAND – not mine.
  • Complete TRANSCRIPT of your interview in TEXT file format for use on your website/blog – enhancing your SEO
  • Custom HI-RES JPG video thumbnail image
  • Marketing Checklist (How To Maximize Your Video’s Value)
  • YouTube Embed Code from the original video upload for embedding on your website/blog **

Use of your video copy is permitted on a renewable monthly basis. If you wish to cease use of your copy, you will revert back to BRONZE status and you must delete the video from all uploaded environments and use the YouTube embed code provided**. Upon notification I will validate removal and cancel further monthly use fees. (Monthly use fees are paid via PayPal or Credit Card subscription.)

[NOTE] Editing of the video file is not permitted. You agree to use as delivered.

Contact me if you want the SILVER marketing package

The GOLD option is a one-time fee granting you lifetime usage rights for your video file.

GOLD $4,999 (+tax)

  • HD (1080p) copy of your actual interview for uploading to your own video hosting and playback (YouTube, Vimeo etc) enabling you to drive traffic to YOUR BRAND – not mine.
  • Complete TRANSCRIPT of your interview in TEXT file format for use on your website/blog – enhancing your SEO
  • Custom HI-RES JPG video thumbnail image
  • Marketing Checklist (How To Maximize Your Video’s Value)

[NOTE] Editing of the video file is not permitted. You agree to use as delivered.

Contact me if you want the GOLD marketing package

Remember…

You can just use the free video embed and share it with your audience. These service packages are entirely optional VIDEO SEO marketing upgrades.

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* Packages prices subject to change without notice.